The Pop Art Experience

CLIENTS: Heineken, Tongue in Cheek, VenuesNYC.

The Pop Art movement sought to dissolve the demarcations between the realms of “high” art and the vibrant tapestry of “low” culture, breathing life into sculptures that paid homage to everyday mass-culture objects.

Central to Pop Art’s ethos is the idea that all facets of culture hold equal creative potential, with art free to draw inspiration from any wellspring. A luminary of this movement, Roy Lichtenstein, wove his canvases with interiors adorned in televisions and furnishings, blurring the lines between art and the pulse of modern life.

“Lichtenstein preferred rhythmic changes in the patterns of identity”

We expanded Lichtenstein’s concept into a live performance by artist Jacq Farrara who applied “unique patterns and rhythmic changes” on oversized Styrofoam couch and TV that were suspended from the ceiling. As crowds came in to witness this live interactive piece, the objects were gradually elevated and eventually hung over the crowd.

“Pop is everything art hasn’t been for the last two decades. It’s basically a U-turn back to a representational visual communication… it is the American Dream, optimistic, generous and naïve.”

While playing with a popular theme of Pop Art, our event design exposed our audience to more than the usual ‘pop art’ they are familiar with.

“Lichtenstein’s technique, which often involved the use of stencils and objects with circles, sought to bring the look and feel of commercial printing processes. Through the use of primary colors, thick outlines, and Benday dots, he endeavored to make his works appear machine-made.”

Image Gallery